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The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like by Michelle Tillis LedermanPublished by Amacom
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    We all know that networking is important for success, but the networking tactics we read about take a lot of work — and can feel so phony! Wouldn’t it be great if you could network in a more relaxed, authentic way?
The 11 Laws of Likability reveals a painless new way to network that’s based on one simple truth: People do business with people they like. In this empowering book, you’ll learn how to identify and accentuate your most likable characteristics, and also how to:
Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth book will help bring to light all of your natural likability — and give you easy, comfortable methods for creating honest, enjoyable interactions that become “wins” for you and for all parties involved. Forming relationships is the foundation of success. And once you discover “The 11 Laws of Likability,” your road to success in any field will be faster and more enjoyable than you ever imagined. pub date: 2011-09-15 | Paperback | 9780814416372
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Book Reviews:“A must-read for anyone interested in how to effectively leverage your network . . . by just being yourself.”– Tiffany Dufu, President, The White House Project“WOW, I simply love this book. Lederman’s insights, gems, and nuggets of brilliance are a must-read for all those climbing the ladder of success in business and life.”
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Michelle Tillis Lederman, is founder and CEO of Executive Essentials, which provides customized communication and leadership programs. She is an adjunct professor at NYU’s Stern School of Business and a faculty member of the American Management Association. In keeping with her belief that real relationships lead to real results, Lederman specializes in teaching people how to communicate to connect. She has delivered seminars internationally for Fortune 500 companies, nonprofits, and universities. She is a graduate of Lehigh University and Columbia Business School and lives in South Orange, New Jersey.
For more information, view Michelle Tillis Lederman’s Web site.
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My Review:
After reading The 11 Laws of Likability, by Michelle Tillis Lederman, I’ve discovered a different outlook on networking.
“Our energy is in proportion to the resistance it meets.” – William Hazlitt, 17th Century Essayist
As much as many would like to disagree, there’s no way to deny it … people do business with people they like. It’s not that I’m saying that it’s all about looks; in no way, shape, or form, am I saying this. You can test this theory yourself … are you more apt to accept something from someone who is appealing to you? or from someone who is not?
What Lederman is trying to convey is simple: by forming a relationship, you are laying the foundation to success. By maintaining certain ‘tips’ in check, anyone can reaveal a likeable self … one that can leave a lasting good impression, one that can portray an image without seeming overpowering or manipulative. In other words, what you say should be sympatico with what your body is saying. Lederman has effectively put forth a list that everyone should implement into their daily lives. Simplicity at its purest: be you, be aware, and be flexible.
Through various examples, Lederman illustrates possible outcomes that teaches how to communicate/network in an authentic way. Lederman is very insightful, and has put together this essential guide to networking. I recommend that anyone interested in tweaking their networking skills should review The 11 Laws of Likability.
A great review! I hadn’t heard of this book!